yaboihanoi Branding
2023–2024





yaboihanoi Branding Yaboihanoi blends Thai classical music with electronic sounds using cutting-edge technology he developed himself. This branding serves two primary goals. The first is to capture and balance Hanoi’s research-driven work with his dual life as a musician. The second is to explore how far traditional Thai motifs can be pushed while maintaining respect for their roots.

The expressive visual language we created revolves around custom Thai typography that is dynamic in nature. Rather than adhering to gridded, traditional Thai letter designs, we aimed for a wordmark that reflects Hanoi’s curious yet intentional character. For the color palette, we drew inspiration from Thai silk, incorporating a muted blue tone complemented by a brighter, tech-inspired RGB green for highlights.